A multi-faceted approach to promote stable business development
During the first half of 2023 and 2024, Haikejia Group achieved stable business growth through diversified product line expansion. Although its domestic business was somewhat affected by the slow growth in capacity of its instant noodle production lines, Haikejia made significant progress in other areas. The company not only expanded its product lines to include instant noodles, fully automated rice noodle production lines, frozen cooked noodle production lines, handmade hollow noodle production lines, and central kitchen facilities for steamed buns and other products, but also actively expanded into international markets, achieving its best-ever performance and earning a strong reputation and positive customer feedback in international markets.
Focusing on traditional craftsmanship, we are developing fully automated production lines.
Facing the intense market competition in 2024, HICOCA adopted a focused and strategic brand approach, investing heavily in research and development, particularly in refining its traditional production processes. After more than two years of continuous R&D, the company launched a fully automated rice noodle production line in 2024, achieving complete automation from raw material processing to finished product packaging. Furthermore, Haikejia introduced a low-temperature vacuum extruder for multi-grain fresh noodles, utilizing advanced international cold-extrusion technology to ensure low-temperature production, resulting in unique texture and nutritional value for the noodles. The fully automated fresh noodle production line utilizes vacuum kneading and a unique layering process to ensure a dense gluten network, resulting in noodles with superior texture and chewiness. Additionally, the company's proprietary hand-pulled hollow noodle production line replicates the traditional handmade noodle-making process through automation, involving 20 production steps to perfectly reproduce the traditional craftsmanship.
Addressing the challenges and looking to the future
Despite its numerous achievements, HICOCA Group also faces a series of challenges. In 2023, with the gradual decline of China's demographic dividend and the acceleration of an aging population, the consumer goods market entered a stage of saturated competition, and insufficient market demand became the main obstacle to business development. Furthermore, price competition among small and medium-sized enterprises in the industry has led to a "survival of the fittest" scenario, further increasing market uncertainty. Over the next three years, Haikejia anticipates that the main risks it will face include insufficient market demand, payment default risks due to poor financial management by some customers, and intense price competition among small and medium-sized enterprises. Therefore, Haikejia hopes to leverage the platform of the Convenience Food Conference to strengthen interaction and cooperation between equipment manufacturers and food companies, promote product innovation in the food industry, and ensure production efficiency and product quality through automated equipment. Haikejia suggests that the China Convenience Food Conference organize dedicated networking and communication sessions, allowing food companies to clearly articulate their equipment needs, thus better enabling them to address market challenges.
